Caltech Center for Technology and Management Education provides practical marketing tools and techniques to help you drive business growth. You will learn proven approaches for creating robust strategies that generate increased demand for your products and services, even in today’s tough economic times. You will also learn ways to enhance the effectiveness of your marketing programs and communications.


Participants will learn to:
  • Evaluate potential markets/sectors, and prioritize your resources
  • Develop an effective marketing plan with clear go-to-market actions
  • Establish innovative branding for products, platforms, or business categories that sustains value for the future
  • Identify customer segmentation to help uncover untapped market opportunities
  • Create compelling positioning and full-solution value propositions that address customer needs and differentiates your products/services better than competitive alternatives
  • Leverage social media to engage customer and build your brand
  • Create value-based pricing strategies to increase profits for your business
  • Successfully launch new products and services - in new or existing markets

Choose from a variety of marketing short courses and certificate programs. All programs can be customized to address your specific business challenges.