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Technology Marketing Instructors

Mary Abbazia

Mary Abbazia

Mary Abbazia specializes in marketing strategy. She is managing director of Impact Planning Group, LLC and works with Fortune 1000 companies to grow their businesses by developing dynamic marketing strategies and critical marketing skills to address specific market challenges. She leads business teams in launching new products and services, and in optimizing their existing value propositions.

Ms. Abbazia has over 25 years of experience working with over 500 managers annually worldwide. She serves a diverse group of industries including energy, consumer goods, pharmaceuticals, medical devices, high tech, specialty chemicals, industrial supplies, telecommunications, and financial services. She worked extensively with a broad base of technology based companies including AT&T, Beckman Coulter, Black & Decker, Bloomberg Trading, Cablevision, Compaq, Dow Chemical, Ethicon, Federal Reserve Bank, Freescale Semiconductor, General Electric, HP, Houston Industries, IDEXX, Intel, Intuit, Johnson & Johnson, Marriott, Medtronic, Monsanto, Pfizer, Phillips, Pitney Bowles, Praxair, Schlumberger, Shell Oil Company, Sony, Sprint PCS, Syngenta, Unilever, United Technologies/Carrier, and USAA.

Previously, Ms. Abbazia was vice president at The BASES Group (a division of AC Nielsen). She helped clients develop strategic marketing plans, determine pricing strategies, and accurately forecast product and service demand. As a consultant at Perry, Lawson & Associates, a full-service marketing company, Ms. Abbazia guided clients in implementing new product launches. Previously, she was a marketing manager at Intel.

Ms. Abbazia is coauthor of The Accidental Marketer. She holds an MBA from Golden Gate University and received her bachelor of science degree in managerial economics from the University of California, Davis.

Paul DiPrato

Paul DiPrato

Paul DiPrato specializes in strategic planning, marketing, management and business finance. He has over 20 years of "hands-on" experience in developing business plans and strategies that translate to financial goals. Mr. DiPrato has worked across many industry sectors in both Business to Business (B2B) and Business to Consumer (B2C). These sectors include consumer products, high tech, chemical, energy, agriculture, finance, pharmaceuticals and medical devices. He has worked with BASF, General Electric, Johnson & Johnson, Pfizer, Sumitomo-Valent, Syngenta, Takeda, Terumo BCT, and United Technologies Corporation. Mr. DiPrato's background includes engineering, finance and marketing.

From 1996-2005, Mr. DiPrato worked in brand team, business finance, audit, and strategy with increasing responsibility at Clairol and Unilever. At Clairol, he contributed to double-digit growth in their $750M hair care category led by the Herbal Essences brand. At Unilever, he was director of "One Unilever" where he developed the blueprint for consolidating two $5B North American business units resulting in savings of $500M. He also co-led the design and implementation of a new sales and operations planning process for Unilever's North American Home and Personal Care Division. A $4.5B business.

Prior to Mr. DiPrato's work in consumer products, he worked in commercial finance at WR Grace, Bristol Myers-Squibb and BTR. He began his career at United Technologies where he was a mechanical engineer.

Mr. DiPrato holds a MBA, with concentrations in marketing and finance, and a B.S. in engineering and from the University of Connecticut.

Ginny Ertl

Ginny Ertl

Ginny Ertl specializes in the effective change management. She has an extensive background helping businesses implement lasting change to achieve their strategic goals. Her experience includes strategy setting, leadership development, organization and team effectiveness, talent management, large scale culture change and executive coaching.

Ms. Ertl worked at General Electric for 24 years as an executive leading change management, leadership education, and organizational development at GE Crotonville, GE Corporate, and GE Capital. She was instrumental in driving the company’s top initiatives through the creation, development and implementation of: executive leadership education for GE’s top 200 leaders; company-wide culture change in the areas of innovation, simplification, risk management, leadership and acquisition integration; high potential leadership development programs; employee engagement and value proposition; leading edge training solutions; large scale mentoring and coaching; and global learning organizations. Ms. Ertl has expertise in WorkOut and the Change Acceleration Process (CAP).

Before coming to GE, Ginny spent seven years at KPMG, as an audit manager. She also was director professional recruiting for KPMG’s Stamford office.

Ms. Ertl holds a bachelor’s degree in accounting from Boston College and is a Certified Public Accountant.

Robert Hoctor

Robert Hoctor

Robert Hoctor is a senior marketing executive with extensive, diversified global leadership experience in healthcare and the medical devices industry. He is a results-driven producer skilled at profitably managing and growing businesses, developing and implementing winning "outside-in" marketing strategies for both entrepreneurial startup companies as well as major conglomerates, coupled with a documented record of market growth and product development.

Mr. Hoctor has 20 years of experience within healthcare and the medical device industry. He honed his global upstream and downstream marketing skills with market giants including Kimberly-Clark and Covidien (formerly Tyco Healthcare). He has built from scratch and managed US, international and global marketing structures. He has extensive experience in VOC based strategic brand management, market segmentation, brand positioning, and strategic planning and execution. Mr. Hoctor has successfully launched hundreds of new products and championed numerous business development programs and acquisitions. He is passionate about strategic planning and utilizing the planning process to drive a winning environmental culture in organizations.

Robert Hoctor was the president of Catheter Robotics, a development company in robotic heart catheterization; vice president and general manager of Johnson Medtech, a division of Johnson Electric; vice president of global strategic marketing at Covidien Surgical; vice president international for Tyco Healthcare (all divisions of Tyco Healthcare); and director of strategic marketing for Kimberly-Clark Healthcare. He began his career in healthcare with a startup company in laparoscopy as a product manager for American Hydro-Surgical. This startup was successfully sold to CR Bard.

He received an MBA from New York Institute of Technology and his bachelor's degree in industrial management from Purdue University.

Bryan Mattimore

Bryan Mattimore

Bryan W. Mattimore specializes in ideation and innovation process, front-end marketing research, branding, creating and developing new products and services, and innovation strategy planning. He is cofounder and "Chief Idea Guy" of the Growth Engine Company, a fifteen-year old innovation agency specializing in creative problem solving, and strategic leadership innovation. Prior to co-founding Growth Engine, he was president of the Mattimore Group, a twenty-year-old company specializing in ideation facilitation and creativity.

Mr. Mattimore has facilitated over a thousand brainstorming sessions, moderated over five hundred creative focus groups and consumer ethnographies, and managed over two hundred successful innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients including AT&T, BNY Mellon, Eaton, Ford, Kraft, LVMH, Merck, Pepsi, SONY, and Unilever.

He has worked with Accenture, AstraZeneca, AT&T, Black & Decker, BNY Mellon, City of New York, ConEdison, Danaher, Dun & Bradstreet, Eaton, Esselte, Essilor, Ford, Grumman Data Systems, IBM, ITT, Johnson and Johnson, Lexis-Nexis, Lockheed Martin, Lucent, LVMH, Microsoft, Pepsi, Philips, Proctor and Gamble, Sony, State Farm, Time-Warner, United Technologies and Unilever.

He speaks frequently to organizations and associations on innovation and best practices. He has addressed or co-chaired conferences for the Industrial Research Institute (IRI), Product Development Managers Association (PDMA), American Marketing Association (AMA), American Society of Training and Development (ASTD), Visage, Young President's Association (YPA) and the World Innovation Forum.

He has authored articles and webinars, and three books on business creativity and innovation process: Idea Stormers, How to Lead and Inspire Creative Breakthrough; 99% Inspiration, A Real World Guide to Business Creativity; and 21 Days to a Big Idea. He is also the inventor of the creativity training game, Bright Ideas.

Mr. Mattimore graduated cum laude from Dartmouth College, where he majored in psychology.

Tom Spitale

Tom Spitale

Tom Spitale has over 20 years of experience in the management of marketing and organization change in technology-based organizations helping Fortune 100 companies develop innovative, customer-centric marketing and pricing strategies. He is currently a principal with Impact Planning Group, LLC specializing in helping executives and managers with technical backgrounds rapidly gain the skills of an experienced marketer.

Mr. Spitale has participated in the assessment of return on investment related to marketing programs in healthcare, financial services, high tech, manufacturing, and distribution businesses. He specializes in helping companies gain above-average prices and profits through meeting more customer needs than the competition and has helped develop customer relationship management (CRM) tools and strategies for creating, measuring and promoting strategies at companies implementing customer-centric technologies.

Mr. Spitale has worked with the semiconductor, hi tech, and medical industries. He has worked with AMD, Bentley Software, Freescale Semiconductor, GE Healthcare, Oracle, Pfizer, Rockwell Automation, SAP, Sun Microsystems, Syngenta, Symantec and Unilever. He helped to develop the marketing excellence programs implemented at GE, Pfizer, and Unilever. Previously, Mr. Spitale held senior marketing, sales, pricing and actuarial positions at GE Capital and Wal-Mart's Sam's Club. He won GE's Pinnacle Award in his first year after achieving triple-digit growth in his division.

He has spoken to the Dallas and Kansas City Direct Marketing Associations, the Oracle Breakfast Series, and user conferences for Extreme Software, Tech Target, UNICA and Sigma Dynamics. Mr. Spitale is coauthor of The Accidental Marketer.

He received his degree in marketing with postgraduate studies in mathematics from the University of Akron.

Sean Welham

Sean Welham

Sean Welham has strategic planning and commercial execution experience including new product development, brand positioning, value proposition development, and strategic market planning. He is currently European Head, Impact Planning Group, LLC.

He has fifteen years of innovative and practical strategic marketing executive experience working in Europe and North America with General Electric and Barclays PLC. He has guided the strategies for several high tech products and services. He has managed global sales programs and developed sales force effectiveness training in Europe, Asia, and North America.

Mr. Welham embraces new technology and leveraging that technology to enhance commercial propositions. Examples include the introduction of sales force automation, pioneering an internet trading system, web based on-line auctions, fully integrated finance system with a major customer enterprise system, web based marketing communication using 'intelligent interface' web sales tools with next gen video technology, retail B2C site development, commercial property 'peer to peer' information systems, and vehicle tracking and mobile solutions development.

Mr. Welham holds an MBA from the University of Manchester (UK) Business School. He is also trained as a Six Sigma Master Black Belt.